According to the National Association of Realtors, the median home price for sellers who use a licensed agent is 16 percent higher than a home sold directly by the owner. The reality is that selling a home is a complex transaction that takes time, effort and expertise.
*A Realtor can help set a realistic competitive price price for the seller and figure out the approximate net proceeds for the sale based on sellers outstanding loan balance and closing costs, including the Brokers commission.
*A Realtor is familiar with the local home loan market, knows if seller assistance is advisable and can help a seller decide what type of financing that's best to expedite the sale.
*Realtors ensure potential buyers are "qualified" as to their affordable price range prior to showing them a seller's home.
*A Realtor can list their seller's home on the Multiple Listing Service (MLS) and can work with other Realtors to assure the seller a wider range of prospective buyers.
*A Realtor will advise prospects of all aspects and conditions of the seller's home, even faults the seller doesn't intend to fix. This will protect the seller from later objections.
*A Realtor handles most all aspects of the selling process, including phone inquiries, making appointments, open houses and showings along with potential buyer follow - ups.
*A Realtor is a skilled salesperson who knows how to market a seller's home efficiently. A Realtor knows how to add sales appeal to a seller's home at low to moderate cost.
*If a Realtors the seller's agent, he/she maintains objectivity in responding to criticisms by the buyer and in presenting offers and counter - offers until an agreement is reached.
*A Realtor will familiarize the seller with the closing procedures in advance and often attend the event to explain any questions.
As Realtors, we work for home buyers and sellers.
Let your Broker work for you. A qualified real estate professional can answer questions on price, terms, possession, etc., and maintain objectivity in resolving buyer objections. Realtors bring buyers and sellers together to negotiate an agreement that is satisfactory to both parties. Before the first showing and beyond the final sale, you'll get the know-how and service you deserve when employing the services of a Realtor.
John La Selva
(with help from NYSAR)
Tuesday, January 19, 2010
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